Far East Hospitality launches new brands for properties
Singapore, 25 October 2017 – Far East Hospitality, Singapore’s leading operator of hotels and serviced residences, has signed a Term Sheet with Fontaine Investment Pte. Ltd. to operate three new properties – Village Hotel Sentosa, The Outpost Sentosa and a third hotel whose name will be confirmed at a later stage. The hotels, located at Artillery Avenue in the Palawan area of Sentosa, are targeted to open in mid-2019.
As the hotel operator, Far East Hospitality will be responsible for the overall management of these three hotels with a total room inventory of 839 rooms. Its responsibilities will include hotel operations and sales & marketing functions.
“Sentosa is a regional tourist spot. It has a host of attractions, and is easily accessible to the central business district, making it an ideal location amongst travellers who are here for leisure or business. However, the mid-tier segment in Sentosa is underserved. With these three new properties, we hope to fill the gap of the mid-tier segment, while catering to the growing category of discerning travellers and Singapore's robust staycation market,” said Mr Arthur Kiong, Chief Executive Officer, Far East Hospitality.
Village Hotel Sentosa is an expansion of the Village brand. The property, with 606 keys, targets the mid-tier market. This includes travellers from regional and international markets and Singaporeans looking for a family weekend getaway. Village Hotel Sentosa will also be an ideal location for business meetings, networking events, as well as company retreats, with team-bonding activities such as cooking and fitness classes available. The brand seeks to deliver memorable experiences that enable guests to eat, play, and explore like a local.
The Outpost is a new brand under Far East Hospitality’s portfolio. With 193 keys, The Outpost Sentosa caters to young couples who prefer exclusivity. A third hotel with 40 keys is designed to appeal to guests in the upscale market. Both properties will take on a stylish interpretation of the colonial black and white suite look and feel, accentuated with wood and natural blends.
Hotel guests can look forward to fun activities such as aqua-based fitness classes, outdoor movie screenings, kids carnival and pool games.
“The expansion of the Village brand and the introduction of a new brand demonstrate Far East Hospitality’s commitment to meet today’s travellers’ needs. We do so by offering comfort without excess, attention without pretension, focusing on aesthetics without ostentation, and always being relevant with a touch of elegance,” added Mr Kiong.
- END -
About Far East Hospitality
Far East Hospitality Holdings Pte Ltd (Far East Hospitality) is an International hospitality owner and operator with a diverse portfolio of 10 unique and complementary brands of hotels, serviced residences, and apartment hotels, including Oasia, Quincy, Rendezvous, Village, Far East Collection, Adina Apartment Hotels, Medina Serviced Apartments, Travelodge Hotels, Vibe Hotels and TFE Hotels Collection.
Far East Hospitality owns more than 10 hospitality assets and operates a combined portfolio of close to 14,000 rooms under its management across 90 hotels and services residences in seven countries – Australia, Denmark, Germany, Hungary, Malaysia, New Zealand and Singapore, with more in its development pipeline.
Far East Hospitality is a 70-30 joint venture formed in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited. In the same year, Far East Hospitality, through its wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, completed a 50-50 joint venture with Australia’s Toga Group to form Toga Far East Hotels (TFE Hotels).
For more information, visit www.stayfareast.com
For media enquiries, please contact:
Far East Hospitality Management
Sign up to enjoy an additional 15% off your next stay.